The Revolutionizing Healthcare Industry - Emerging Trends and Innovations

  • Eric Kider
  • July 21, 2020
  • 4 Min Read
  • Healthcare's Biggest Entry Barrier
  • High Time for Telehealth
  • A New Model of Health Insurance
  • Expanding Need for Healthcare Professionals


Since the coronavirus pandemic hit in the United States, the health care landscape has changed dramatically. Doctors have restructured waiting rooms at the clinic and are now greeting patients who've been bold enough to wear masks on regular visits. Hospitals cut down on emergency treatments, limited visitors, and pushed to protect workers. In the U.S. healthcare system, the pandemic has exposed many flaws and underlined the benefits of streamlined regulation and innovation in areas such as telemedicine and digital health technologies. Undoubtedly we can say that the healthcare industry would achieve a new expression after the pandemic.

Areas that are likely to be the Target of the Transition

Healthcare's Biggest Entry Barrier

Considering the social distancing and community spread of the novel coronavirus, the healthcare centers have to come up with various strategies to reduce the human contacts. Several restrictions are imposed in the healthcare sector. In March, in support of virtual clinical trials, the FDA issued new structured guidelines. It would surely facilitate a wider move to post-pandemic virtual trials and open the door to businesses that build alternative processes. While some of the new rules could be rolled back as the economy reopens there will be a few of the modifications that probably last for long. That could have a far-reaching effect, accelerating new business models as well as new drug clinical trials. Furthermore, this relaxed regulatory climate could provide the opportunity that tech companies have been looking to establish a leading health care position.

High time for Telehealth

Last year, clinicians reported that the use of telehealth facilities was in the single digits, and mainly in the fields of mental health. But the use of telehealth services by physicians grew by over 50 percent in April, according to a study by IMS Health, a U.S. healthcare information and data provider. Digital meetings are the "new standard" after the pandemic lockdown, so the transition to telehealth might reflect a longer-term shift in healthcare delivery. Digital health innovations might see rapid adoption beyond telehealth. Digital pharmacy might bring investor opportunities, and major e-commerce firms are expected to accelerate entry into the healthcare marketplace.

A new model of health insurance

The current crisis has uncovered yet another inadequacy in our current health insurance system: it is focused on the premise that a small and predictable population will require a reasonably well-known mix of health care services at any given time.

Therefore it is believed that forecasting healthcare needs are a secure and straightforward econometric exercise. Our health insurance model is not designed to cover spending on healthcare during a novel, mass pandemic when patients with urgent needs come down at unparalleled rates on providers.

Expanding Need for Healthcare Professionals

Health care providers were experiencing high and rising levels of burnout before the onset of this crisis. At the same time, the Covid-19 outbreak has created an increase in health care demand due to increases in hospitalization and diagnostic testing. Consequently, we can notice a higher need for professional and skilled medical staff. The role of each caregiver is expanding as the families of hospitalized patients are unable to visit their loved ones in the hospital. This scenario will increase in the upcoming years as well.

Trends in the Healthcare Industry

The arrival of Artificial Intelligence and Virtual realities are ruling the healthcare industry. Even after the pandemic, the trend wouldn't get outdated. These machine learning techniques will make a significant space in the medical field. Robots and Robot Manufacturers also has a considerable space in the health industry; many top countries have experienced the wide use of robotics in the healthcare industry. These techniques are changing the reality of major surgeries.

2020 is likely to be the consolidation year for the telehealth market.

We will start to see telehealth companies partnering together to continue evolving the sector with innovative telehealth projects, pilot healthcare projects, and digital platforms like blockchain that advance trends to expand current models of the healthcare industry. The trends and markets in the telehealth domain would unquestionably increase in the upcoming years also. Since many of the countries decided to shut several of the hospitals in the rural regions, the telehealth method will grow at a fast pace.


The Healthcare industry is rapidly growing. Marketers need to keep a watchful eye on emerging developments and opportunities in the sector. Find your competitive differentiator in the ever-growing trends; it can be a healthcare email list, or a social media platform to find your insights in the industry. You may calculate market prospects based solely on macro-level variables such as demographic growth and current healthcare availability, but this approach would not paint a full picture.

The Healthcare industry is one of the sectors with the most dynamism and potential. A huge change is underway in the healthcare industry.

The advanced technologies act as a catalyst for the healthcare industry's growth. Advanced technologies have allowed the healthcare industry to quickly hold a high demand for patient care.